Sans Normal Joram 5 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, assertive, energetic, punchy, modern, impact, momentum, promotion, headline strength, modern branding, oblique, rounded, bulky, compact counters, soft corners.
A heavy, oblique sans with broad proportions and rounded, swelling curves. Strokes are thick and fairly even, with smoothly blended joins and a generally soft, molded silhouette rather than sharp terminals. Counters run compact in many letters, and the overall rhythm is dense and forceful, with simplified geometry and minimal detailing that keeps the texture bold and uniform at display sizes.
Best suited to bold headlines, posters, and attention-grabbing branding where the heavy oblique forms can carry the layout. It can work well for sports and lifestyle graphics, packaging callouts, or large-format signage, while smaller text may feel dense due to the thick strokes and tighter internal spaces.
The tone is loud and energetic, with a forward-leaning stance that feels sporty and promotional. Its mass and smooth curvature read as confident and contemporary, emphasizing impact over delicacy and inviting attention in short, emphatic messages.
The design appears intended to deliver maximum impact with a streamlined, rounded sans structure and a consistent forward slant. It prioritizes a strong silhouette and fast readability at large sizes, aiming for a contemporary, energetic display voice.
The slant is consistent across uppercase, lowercase, and numerals, creating a cohesive rightward motion. Round letters like O/Q and the bowls of B/P show a strong, inflated feel, while diagonals in A/V/W/X are thick and stable, reinforcing a solid, headline-driven presence.