Sans Normal Jorev 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Core Sans N SC' by S-Core, 'Canapa' by Serebryakov, 'Newbery Sans Pro' by Sudtipos, and 'URW Form' and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, confident, retro, impact, motion, display, emphasis, slanted, compact, rounded, blocky, soft corners.
A heavy, right-leaning sans with broad proportions and rounded, massy bowls. Strokes are thick and largely uniform, with only subtle modulation, creating a dense, high-impact texture. Letterforms favor smooth curves and softened terminals, while angled cuts and occasional ink-trap-like notches add crispness to joins. Counters are relatively tight for the weight, and the rhythm feels assertive and slightly compact despite the overall width.
Best suited for large-size settings where its dark color and slanted stance can communicate momentum—headlines, posters, title cards, brand marks, and packaging callouts. It also fits sports and action-adjacent graphics, social media promos, and display typography where immediate emphasis is needed. For extended reading, it will be most comfortable in short bursts such as subheads, pull quotes, and brief UI banners.
The overall tone is bold and kinetic, suggesting speed and forward motion from its consistent slant and chunky silhouettes. Its rounded geometry keeps the voice friendly rather than aggressive, while the dark color and tight spacing read as emphatic and headline-driven. The result feels modern with a faint retro athletic or promotional flavor.
This design appears intended as a high-impact display sans that combines forward-leaning motion with rounded, approachable shapes. The goal seems to be attention capture and clear branding presence, using dense strokes, wide forms, and consistent slant to deliver a confident, energetic voice.
Uppercase forms are especially blocky and stable, while lowercase shows more personality through single-storey shapes and pronounced curves. Numerals match the letter weight closely and keep the same rounded, sturdy build, maintaining strong consistency in mixed text. In longer samples, the font creates a continuous, saturated band of color that prioritizes impact over delicate detail.