Sans Superellipse Kiku 7 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui labels, app design, signage, packaging, headlines, techy, friendly, retro, clean, playful, geometric clarity, ui friendliness, brand distinctiveness, systematic tone, rounded, soft corners, squared-round, geometric, monoline.
A rounded, squared-off sans with superellipse construction: bowls and counters read as softened rectangles, with consistently radiused corners and broadly even stroke thickness. Curves transition smoothly into straights, producing a controlled, monoline rhythm and a distinctly boxy-round silhouette in letters like O, D, and Q. Terminals are blunt and softened rather than sharp, and apertures tend to be compact, giving text a sturdy, uniform color. Numerals and capitals carry the same softened-rectangular geometry, with simple, highly regular shapes and minimal detail.
This face is well-suited to interface labels, dashboards, and product UI where a clear, friendly geometric voice is desired. It can also work effectively in signage and packaging, as well as short headlines or branding that benefits from its distinctive squared-round shapes. In longer passages it will read most comfortably at moderate sizes where the compact apertures don’t crowd.
The overall tone feels modern and technical while staying approachable due to the generous rounding and soft terminals. Its squared-round forms suggest a retro-futurist, UI-minded personality—clean and systematic, but not sterile.
The design appears intended to deliver a geometric, superellipse-driven sans that balances a contemporary tech sensibility with a softer, more welcoming feel. Its consistent rounding and simplified construction aim for strong recognizability and stable texture across mixed-case text and numerals.
The design emphasizes consistent corner rounding and rectangular counters, which creates a distinctive “device/display” flavor even in continuous text. The simplified joins and restrained detailing keep the texture steady at larger sizes, where the superellipse geometry becomes a key recognizable trait.