Sans Normal Suref 2 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, editorial, friendly, modern, clean, casual, approachable, approachability, modern clarity, soft geometry, everyday legibility, rounded, open counters, soft terminals, monolinear, geometric.
This typeface is a rounded sans with largely monolinear strokes and softly finished terminals. Forms lean toward geometric construction—circular bowls and smooth arcs—while staying slightly human in their proportions. Curves are generous and open, with clear counters and steady spacing that keeps texture even in paragraph settings. Diacritics and dots are simple and round, and figures follow the same rounded, open style for consistent rhythm alongside text.
It suits interface and product typography where a friendly, non-technical voice is needed, while remaining crisp enough for brand systems and packaging. The wide, rounded forms also work well for headlines, posters, and short editorial passages where an approachable modern look is desired.
The overall tone is warm and inviting, pairing a contemporary cleanliness with a gentle, easygoing personality. Its rounded shaping reduces severity, giving it a friendly, conversational feel that still reads as modern and orderly.
The design appears intended to deliver a contemporary sans that feels personable and non-intimidating, using rounded geometry and open counters to balance cleanliness with warmth. It prioritizes smooth rhythm and clarity in continuous text while retaining a distinctive, soft-edged identity.
Uppercase shapes appear broad and stable, with rounded corners and minimal sharp joins; diagonals are kept smooth, and intersections avoid aggressive points. Lowercase maintains clear differentiation and legibility, with open apertures and a straightforward, uncluttered skeleton that supports fluent reading at larger and medium sizes.