Sans Contrasted Wiwo 7 is a bold, narrow, very high contrast, italic, normal x-height font.
Keywords: magazines, headlines, posters, branding, packaging, fashion, editorial, dramatic, sleek, upscale, impact, elegance, modernity, momentum, refinement, slanted, condensed, crisp, sharp, calligraphic.
A slanted, condensed display face with striking thick–thin modulation and a crisp, blade-like finish to many strokes. The letterforms are built from simplified, mostly unbracketed shapes with minimal or no visible serifs, relying on tapered terminals, sharp joins, and angled cutoffs to create elegance and speed. Counters are relatively tight and vertical stress is emphasized by strong main stems contrasted against hairline cross-strokes and diagonals. Overall rhythm is compact and forward-leaning, producing a dense, high-impact texture in lines of text.
Best suited to editorial headlines, fashion or lifestyle layouts, brand marks, and striking short-form messaging where contrast and slant can do the expressive work. It can also serve for pull quotes or section openers, especially when set with generous tracking and ample leading to avoid dark, crowded text color.
The font reads as polished and assertive, with a runway/editorial energy that feels contemporary and premium. Its dramatic contrast and steep slant suggest motion and confidence, giving headlines a stylish, slightly theatrical tone without becoming ornate.
The design appears intended to deliver a modern, high-style display voice by combining condensed proportions with pronounced contrast and italic momentum. It prioritizes visual punch and sophistication over neutrality, aiming to stand out in branding and editorial settings.
Uppercase forms feel particularly tall and streamlined, while the lowercase maintains a consistent slant with compact bowls and narrow apertures that increase intensity in paragraphs. Numerals follow the same contrast logic, with prominent heavy strokes and fine connecting hairlines that heighten the sharp, glossy look.