Sans Normal Abmur 15 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, 'Intelo' by Monotype, and 'Grayfel' by insigne (names referenced only for comparison).
Keywords: ui labels, branding, editorial, presentations, wayfinding, modern, clean, technical, neutral, friendly, readability, contemporary tone, subtle emphasis, systematic geometry, oblique, geometric, rounded, monoline, open counters.
A clean oblique sans with a largely geometric construction and even, monoline strokes. Curves are smooth and round, with generous apertures and open counters that keep the rhythm airy. Uppercase forms are straightforward and stable, while lowercase shapes remain simple and highly legible; dots are round and terminals are crisp without decorative flare. Numerals follow the same calm geometry, pairing broad bowls with consistent stroke thickness for a uniform texture in text.
Well-suited for interface typography, product branding, and editorial subheads where a contemporary oblique voice is needed without sacrificing clarity. It should also perform well in presentations and signage-style applications thanks to its open shapes and consistent, even strokes.
The overall tone is modern and matter-of-fact, with a subtle friendliness coming from the rounded curves and open forms. Its slant adds a sense of forward motion without turning expressive or calligraphic, keeping the voice neutral and contemporary.
The design appears intended as a practical, modern oblique companion for general-purpose sans typography—prioritizing clean geometry, steady texture, and readability while adding a mild sense of motion and emphasis.
The oblique angle is consistent across letters and figures, creating a coherent diagonal flow in both short labels and longer passages. Circular letters (like O and o) read as clean ellipses in slanted setting, reinforcing the geometric feel and steady color.