Sans Normal Egmow 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, editorial, brand identity, marketing, presentations, clean, modern, calm, friendly, refined, versatility, clarity, soft modernity, italic emphasis, readability, rounded, monoline, open apertures, airy, minimal.
This typeface is a slanted, monoline sans with rounded construction and gently tapered terminals. Curves are smooth and circular, with open counters and generous interior space, giving letters an airy, uncluttered feel. The italic is formed as a true oblique with consistent stroke thickness, while proportions stay balanced and legible; diagonals in A, K, V, W, X and the numerals are crisp without becoming sharp.
It suits interface labeling, product pages, and dashboards where a gentle italic emphasis is useful while remaining clean. The design also works well for contemporary editorial pull quotes, brand messaging, and presentation typography that needs to feel modern but not rigid.
The overall tone is contemporary and understated, with a friendly softness from the rounded forms and open spacing. The slant adds motion and a conversational emphasis without feeling flashy, making it feel approachable and polished.
The design appears intended as a versatile italic sans for everyday typography, prioritizing clarity and a smooth, rounded texture. Its restrained slant and open shapes suggest an emphasis style that integrates well into longer text while still adding distinct tone.
Text setting shows even rhythm and clear word shapes, with particularly open forms in C, G, e, and s that help readability. Numerals match the letterforms closely in weight and curvature, supporting cohesive use in mixed text and UI contexts.