Hollow Other Etwa 9 is a bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, children’s media, branding, playful, handmade, quirky, retro, friendly, display impact, handmade feel, retro texture, playful tone, rounded, chunky, monolinear, textured, cutout.
A condensed, heavy rounded sans with monolinear strokes and softly blunted terminals. Forms are compact and upright, with simple, friendly construction and occasional quirky asymmetries typical of hand-drawn lettering. Many glyphs include small internal knockouts and pinhole-like cutouts that create a lightly distressed, hollowed texture within the otherwise solid strokes. Counters are generally small and rounded, and spacing feels tight and rhythmically consistent across uppercase, lowercase, and numerals.
Best suited for short display settings such as posters, product packaging, labels, social graphics, and brand marks where the chunky shapes and interior cutouts can be appreciated. It can also work for playful editorial headings and event promos; for longer passages, the dense weight and internal texture will be more effective at larger text sizes and with generous line spacing.
The overall tone is upbeat and informal, with a handcrafted charm that feels approachable and slightly mischievous. The subtle interior cutouts add a worn-in, print-like personality that reads as playful rather than gritty, giving the face a whimsical, retro craft sensibility.
The design appears intended to deliver a compact, attention-grabbing display voice that combines rounded, friendly letterforms with distinctive internal cutouts for a handcrafted, print-worn effect. Its condensed build suggests an emphasis on fitting bold headlines into limited space while maintaining a lively, characterful rhythm.
The narrow proportions and heavy weight create a strong vertical presence, while the rounded corners prevent the texture from feeling harsh. The interior knockouts are consistent enough to read as a deliberate stylistic motif, adding visual interest at display sizes but introducing extra noise as sizes get smaller.