Sans Normal Likiw 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, friendly, contemporary, impact, momentum, approachability, display legibility, rounded, oblique, compact, chunky, high-ink.
A heavy, oblique sans with rounded, strongly filled forms and minimal stroke modulation. Curves are broad and smooth, with softened corners and generous rounding on bowls and terminals, giving the alphabet a cohesive, built-from-ovals feel. Proportions are fairly compact with tight internal counters (notably in letters like a, e, s, and numerals), and the slant is consistent across capitals, lowercase, and figures. Overall spacing reads sturdy and dense, with a steady rhythm and clear silhouettes designed to stay legible at larger sizes.
This font performs best in short, high-impact text such as headlines, posters, and prominent UI or in-app labels where quick recognition matters. Its energetic slant and dense color make it effective for branding—especially for sports, fitness, streetwear, and youth-oriented packaging—where a confident, contemporary voice is needed.
The tone is bold and energetic, with a forward-leaning motion that suggests speed and decisiveness. Rounded geometry keeps it approachable rather than aggressive, making it feel sporty, upbeat, and modern. The dense weight and compact counters add a sense of intensity and confidence, suited to attention-grabbing headlines.
The design appears intended to deliver maximum visual punch with a smooth, rounded geometry and a consistent oblique stance. It prioritizes strong word shapes and an energetic rhythm for display typography, balancing assertiveness with friendly curves to remain approachable in branding contexts.
The capitals present a clean, geometric presence while the lowercase introduces more personality through single-storey forms and rounded joins. Numerals follow the same compact, athletic construction, keeping the set visually consistent in mixed alphanumeric settings.