Sans Normal Orget 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Sans Pro' and 'Novel Sans Rounded Pro' by Atlas Font Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, chunky, quirky, retro, display impact, friendly tone, playful branding, rounded, soft, bouncy, bulbous, compact.
A heavy, rounded sans with broad, cushiony curves and simplified geometry. Strokes are consistently thick with minimal contrast, and terminals tend to be blunt or softly curved, giving the forms a solid, sculpted feel. Counters are relatively small and rounded, while joins and shoulders are smooth and full, producing a dense, rhythmic texture. The overall construction leans slightly irregular in silhouette across letters, adding a hand-tuned, characterful cadence without departing from a clean, upright structure.
Best suited to bold headlines, posters, and short-form copy where its rounded mass can deliver immediate visual punch. It also works well for playful branding, packaging, and signage that benefits from a friendly, accessible tone.
The font reads as upbeat and approachable, with a comic-leaning, mid-century display energy. Its inflated shapes and lively rhythm feel informal and friendly, suited to attention-grabbing messages rather than quiet neutrality.
The design appears intended to provide a high-impact, approachable display voice by combining very heavy strokes with soft curves and slightly quirky proportions. The goal seems to be strong legibility at large sizes while projecting warmth and personality.
In the sample text, the weight and tight inner spaces create strong impact at larger sizes, while the boldness can cause counters and apertures to close up as size decreases. Numerals follow the same rounded, sturdy logic, maintaining a consistent presence alongside the letters.