Sans Normal Liduy 13 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'FF Nort' by FontFont, 'Gotham' by Hoefler & Co., 'Danos' by Katatrad, 'Nusara' by Locomotype, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, modern, confident, punchy, attention grabbing, speed emphasis, bold branding, modern display, slanted, geometric, rounded, compact, high-impact.
A heavy, slanted sans with smooth, rounded construction and broadly geometric curves. Strokes are consistently thick with minimal modulation, creating solid silhouettes and strong color on the page. Counters are relatively tight and apertures lean toward closed, while the italic angle and compact joins add forward momentum. Uppercase forms are sturdy and wide-shouldered, and the lowercase shows a tall, prominent x-height that keeps words dense and legible at display sizes.
Best suited to headlines, posters, and bold branding where immediacy is important. It fits sports and active-lifestyle identities, promotional graphics, packaging callouts, and large-format signage where the dense weight and italic motion help messages stand out.
The overall tone is assertive and fast, with a sporty, contemporary feel. Its weight and slant make it read as energetic and promotional, designed to grab attention rather than sit quietly in running text.
This design appears aimed at delivering maximum emphasis with a streamlined, contemporary sans structure. The combination of heavy strokes and italic slant suggests an intention to communicate speed, strength, and modern commercial polish in display settings.
The numerals and round letters emphasize smooth curves and firm terminals, producing a clean, uniform rhythm. The strong rightward slant and compressed interior spaces can increase impact in headlines, while also making long passages feel heavy and visually insistent.