Sans Normal Irpu 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Sirenia' by Floodfonts and 'Appetite Pro' and 'Appetite Pro Rounded' by Serebryakov (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, chunky, retro, whimsical, approachability, impact, nostalgia, display clarity, brand personality, rounded, bouncy, soft, bulbous, compact.
A heavy, rounded sans with soft, swollen curves and broadly flared terminals that create a bouncy silhouette. Strokes stay substantial throughout, with gentle modulation and frequent ink-trap-like notches where curves meet, helping interior spaces remain open. Counters are generally generous and circular, while joins are smooth and slightly pinched, giving letters a lively, sculpted feel. Proportions are broad and stable, with short-looking ascenders/descenders relative to the overall heft and a consistent, friendly rhythm in text.
Best suited for short, high-impact text such as headlines, posters, brand marks, packaging, and storefront or event signage where its bold, rounded shapes can carry personality. It also works well for playful editorial callouts and children’s or lifestyle-oriented graphics, especially at larger sizes where the sculpted joins and open counters stay clear.
The overall tone is upbeat and approachable, leaning toward a vintage cartoon or confectionery feel rather than strict modern neutrality. Its rounded mass and jaunty terminals read as cheerful and informal, making it feel welcoming and a bit mischievous.
The design appears aimed at delivering maximum friendliness and visibility through rounded geometry, thick strokes, and animated terminals. It prioritizes a distinctive, characterful texture that reads quickly and feels fun in display settings.
The character set shown favors strong silhouettes and clear word shapes at display sizes, though the dense weight can tighten spacing and darken paragraphs in longer runs. Round letters like O and Q are especially bulbous, and the numerals share the same soft, inflated construction for a cohesive look across headlines and labels.