Sans Normal Irme 4 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Chella' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo design, kids branding, playful, friendly, retro, chunky, bouncy, attention, approachability, nostalgia, playfulness, rounded, soft, bulbous, cartoonish, high-impact.
A heavy, rounded display sans with inflated bowl shapes and soft, sculpted corners throughout. Strokes are thick and consistently weighty, with gently tapered joins and subtly flared terminals that keep the forms from feeling purely geometric. Counters are compact and often teardrop-leaning, and many letters show slight asymmetries and lively curve tension (notably in S, a, e, and s), creating a hand-shaped feel while remaining clearly upright. Spacing appears generous for such a dense weight, supporting legibility at large sizes, and the numerals match the same blobby, rounded construction for a cohesive set.
Best suited to headlines and short, high-impact copy where the bold, rounded shapes can carry personality—such as posters, packaging, playful branding, signage, and title treatments. It can also work for large pull quotes or event graphics, but will feel dense in extended small-size text.
The overall tone is cheerful and approachable, with a nostalgic, poster-like personality. Its rounded massing and buoyant curves read as fun and informal, suggesting a friendly, kid-forward or snackable brand voice rather than a serious editorial one.
Designed to deliver maximum warmth and visibility through thick strokes and rounded, cushioned forms, combining clear sans-letter structures with a deliberately playful, display-oriented rhythm.
The uppercase has a compact, sturdy presence with broad silhouettes, while the lowercase introduces more bounce and character through single-storey forms and soft terminal treatments. The font’s dark color and tight internal counters make it most effective when given breathing room (larger sizes or shorter lines).