Slab Square Simo 10 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'ITC Lubalin Graph' by ITC (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, sturdy, vintage, confident, collegiate, editorial, impact, legibility, tradition, authority, display strength, blocky, bracketless, rectilinear, compact, high-contrast (optical).
A heavy, slab-serif design with broad, square-ended serifs and largely uniform stroke weight. The letterforms are built from sturdy verticals and rounded bowls, with crisp joins and minimal modulation, creating a compact, punchy texture in text. Counters are relatively open for the weight, while curves stay smooth and controlled; terminals and serifs read as flat and assertive, reinforcing a strong baseline and headline presence. Figures match the overall mass and geometry, presenting as solid, readable numerals with clear, simplified shapes.
This font is well suited to headlines, posters, and signage where strong impact and sturdy structure are needed. It can also support branding and packaging that want a traditional, reliable voice, and it works nicely for short editorial callouts or labels where a bold typographic anchor is useful.
The overall tone is dependable and emphatic, with a classic, workmanlike character that leans slightly retro. It suggests traditional print and display vernaculars—confident, no-nonsense, and attention-grabbing—without feeling ornate or delicate.
The design appears intended to deliver maximum presence with simple, robust construction: thick strokes, flat slab serifs, and controlled curves that remain legible while projecting strength. It aims for a classic, print-forward feel that performs best in display settings and short, emphatic text.
In the sample text, the dense weight and prominent slabs create a dark, rhythmic color that holds together well at large sizes. The mix of rounded forms and square serif treatment gives it a balanced blend of friendliness and firmness, making it feel both approachable and authoritative.