Slab Square Higa 10 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, logotypes, editorial display, confident, friendly, vintage, punchy, sturdy, impact, emphasis, retro display, stability, brand voice, slab serif, blocky, square serif, bracketless, high contrast feel.
A heavy slab-serif with compact proportions and squared, flat-ended serifs that read as blocky and bracketless. Strokes are consistently robust, with rounded curves kept tight and counters relatively small, giving the design a dense, emphatic color in text. Terminals and joins are crisp and slightly angular, while bowls and arcs stay smooth, producing a lively rhythm without looking calligraphic. Numerals and capitals carry a poster-like solidity, and the lowercase maintains clear, straightforward forms suited to short lines and headlines.
Best suited to display applications where weight and structure are an asset—headlines, posters, packaging, signage, and branding marks. It can also work for short editorial callouts, pull quotes, and section headers where a dense, sturdy texture helps establish hierarchy.
The overall tone is bold and personable, balancing a utilitarian sturdiness with a slightly retro, print-forward flavor. It feels assertive and attention-getting, yet approachable rather than formal, evoking classic headline typography and display printing.
The design appears intended to deliver strong, reliable impact through thick strokes and square-cut slab serifs, prioritizing immediacy and presence over delicate detail. Its consistent, print-like construction suggests a focus on headline clarity and a classic display voice.
In paragraph settings the dark texture and tight internal spaces can make it feel compact and weighty, especially on smaller sizes. The squared serifs and sturdy stems create strong word shapes and clear emphasis in titles.