Serif Normal Upmes 2 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, posters, branding, elegant, dramatic, refined, condensed elegance, display impact, luxury editorial, space-saving titles, modern classicism, didone-like, hairline, vertical stress, sharp serifs, tall proportions.
This serif typeface is built on extremely tall, condensed proportions with pronounced vertical emphasis and crisp, tapered serifs. Strokes show strong thick–thin modulation: main stems are dark and solid while connecting strokes and terminals drop to fine hairlines. The overall drawing feels tightly spaced and linear, with small counters and a compact footprint, while remaining clean and upright. Numerals and punctuation follow the same high-contrast logic, producing a striking, poster-like texture when set in lines of text.
Best suited to display sizes such as headlines, decks, magazine titles, fashion and beauty layouts, and dramatic poster typography. It can also work for compact, space-saving subheads or labels where a refined, high-contrast serif is desired and reproduction conditions are controlled.
The tone is poised and theatrical, combining luxury-magazine polish with a slightly severe, high-fashion edge. Its narrow stance and sharp contrast create a sense of tension and sophistication that reads as formal, modern, and attention-seeking.
The design appears intended to deliver a classic high-contrast serif look in a highly condensed format, prioritizing elegance and impact over neutral long-form readability. Its consistent vertical stress and razor-thin details suggest a focus on editorial sophistication and premium branding applications.
In running text the dense vertical rhythm creates strong striping, and the finest hairlines can visually recede at smaller sizes or in low-resolution contexts. The condensed shapes make it effective where horizontal space is limited, but they also increase the perceived weight and darkness of paragraphs as lines stack closely.