Serif Other Wipo 2 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, retro, gothic, festive, storybook, dramatic, thematic display, signage impact, vintage evoke, decorative serif, flared serifs, ink-trap notches, soft corners, compact counters, high presence.
This typeface is built from heavy, rounded forms with compact counters and a steady, low-contrast stroke. Serifs are sharply flared and often appear as pointed, wedge-like terminals, with small notches and pinch points where strokes meet that give the outlines a carved, inked feel. Uppercase shapes read wide and emphatic, while the lowercase keeps a sturdy, slightly compact rhythm with prominent entry/exit terminals. Overall spacing and silhouette are bold and cohesive, with distinctive angular accents on letters like A, W, and Y that add a decorative edge without becoming overly intricate.
Best suited to display applications such as headlines, posters, event promotions, packaging, and logo or wordmark work where its bold silhouettes and decorative terminals can be appreciated. It can also work for short editorial pull quotes or titles, but will be most legible and expressive when given generous size and breathing room.
The design conveys a retro, theatrical tone—part blackletter-adjacent in its pointed terminals, part display serif in its rounded massing. It feels playful yet assertive, suggesting pub signage, fantasy headings, or vintage poster work where character and impact are prioritized. The spiky flares and notched joins add drama and a handcrafted flavor.
The font appears designed to deliver maximum impact with a themed, old-world display flavor, combining heavy rounded structure with sharp, flared serifs and carved-in details. Its consistent decorative terminals suggest an intention to evoke vintage or gothic-inflected signage while remaining approachable and readable in large settings.
The numerals follow the same chunky, flared-terminal logic, maintaining strong consistency across the set. At text sizes the dense color can become quite dark, while larger settings show off the distinctive notches and wedge serifs most clearly.