Sans Normal Ibriv 7 is a very light, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, apps, friendly, playful, airy, casual, modern, approachability, simplicity, clarity, modernity, versatility, rounded, monoline, open apertures, soft terminals, generous spacing.
A clean monoline sans with rounded construction and softly finished terminals. Curves are drawn with smooth, almost circular geometry, while straight strokes stay gently relaxed rather than rigid. Proportions feel roomy, with open counters and apertures (notably in C, G, S, a, e), giving the design an uncluttered rhythm. The lowercase shows simple, single-storey forms and modest ascenders/descenders, and the figures follow the same rounded, open style for consistent texture in running text.
Works well for branding, packaging, posters, and social graphics where a friendly, contemporary voice is desired. It also suits headlines, short captions, and UI/infographic labeling thanks to its open shapes and straightforward letterforms. For long-form text, it is best used at comfortable sizes where the light, airy stroke can remain distinct.
The overall tone is warm and approachable, with a light, easygoing character that reads as informal and friendly rather than technical. Its rounded shapes and soft endings create a playful, conversational feel suitable for upbeat messaging.
The font appears designed to deliver a modern, approachable sans voice with softened geometry and an emphasis on openness. Its consistent monoline drawing and rounded forms suggest an intention to be versatile for display and general-purpose communication while maintaining a personable tone.
The design leans on continuous strokes and smooth joins, producing a calm, even color at larger sizes. Letterforms prioritize openness and clarity over sharp detailing, which helps maintain legibility in short phrases and UI-like labels.