Sans Normal Irbi 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, stickers, playful, retro, chunky, friendly, cartoonish, display impact, playful branding, retro flavor, friendly tone, rounded, soft corners, bulbous, bouncy, heavy.
A very heavy, rounded sans with inflated, blobby strokes and softly pinched joints that create a lively, hand-cut feel. Curves dominate the construction, with broad bowls, small apertures, and compact counters that keep the texture dense and dark in text. Terminals are mostly blunt and cushioned rather than sharply squared, and several letters show subtle asymmetry that adds bounce and prevents the forms from feeling purely geometric. Spacing appears generous for the weight, helping the letters remain distinguishable despite the thick strokes.
Best suited for short display settings where impact and personality matter: headlines, posters, product packaging, and bold branding elements. It can also work for playful signage or social graphics, while extended small-text use may feel heavy due to the dense counters and dark overall color.
The overall tone is cheerful and extroverted, evoking mid-century display lettering and playful packaging typography. Its soft, swollen shapes read as approachable and humorous rather than technical or formal, giving headlines a warm, cartoon-like energy.
The design appears intended as a high-impact display face that prioritizes friendly, retro character and strong silhouettes over neutrality. Its rounded construction and bouncy irregularity suggest a goal of making text feel fun, approachable, and attention-grabbing at larger sizes.
The set shows strong, graphic silhouettes with consistent stroke mass and a slightly irregular rhythm across characters, which enhances a handmade impression. Numerals and capitals match the same rounded, weighty logic, producing a unified, poster-ready voice.