Sans Normal Irma 6 is a very bold, wide, medium contrast, upright, tall x-height font visually similar to 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, children’s, playful, retro, friendly, chunky, bouncy, approachability, display impact, retro flavor, playful branding, headline emphasis, rounded, soft, bulbous, cartoony, high-impact.
This typeface uses heavy, rounded strokes with smooth, inflated contours and a lively, slightly irregular rhythm. Counters are compact and often asymmetrical, and terminals tend to flare or pinch subtly, creating a buoyant, hand-formed feel while remaining clean and sans in construction. Proportions are generous with broad bowls and sturdy verticals; spacing appears open enough for display use, with letters sitting firmly on the baseline and maintaining clear silhouettes at large sizes.
Best used at display sizes for headlines, posters, branding marks, and packaging where bold, friendly presence is needed. It can also work for short, high-impact copy (pull quotes, labels, social graphics), but the tight counters and heavy mass make it less ideal for extended body text or small UI sizes.
The overall tone is upbeat and informal, evoking mid-century sign lettering and playful poster typography. Its plump shapes and gentle quirks read as approachable and humorous, making it well-suited to designs that want warmth and personality rather than restraint or precision.
The design appears intended to deliver maximum visual impact with a soft, welcoming voice, balancing chunky weight with rounded, characterful shaping. Its consistent heft and playful modulation suggest a focus on expressive display typography for branding and editorial titles.
Round characters like O/C/G show a slightly organic contour rather than perfect geometry, and diagonals (K, X, Y) keep the same soft massing without sharp joins. Numerals match the letterforms in weight and roundness, with compact interior spaces that favor impact over small-size clarity.