Sans Normal Oldat 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Celex Grotesk' by Designova, 'Gotham' by Hoefler & Co., 'TT Hoves Pro' and 'TT Norms Pro' by TypeType, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, friendly, straightforward, clean, clarity, impact, modernity, approachability, utility, geometric, rounded, chunky, high legibility, even rhythm.
This typeface is a heavy, geometric sans with broad, rounded curves and crisp, straight terminals. Forms are built from near-circular bowls and smooth arcs, paired with flat-sided verticals that keep counters open and readable. The lowercase shows a single-storey “a” and “g,” a compact, sturdy “r,” and a balanced “e” with a clear horizontal bar, creating an even, steady texture in text. Figures are simple and robust, with generous interior space and consistent stroke weight that holds up well at display sizes.
It performs best in headlines and short-to-medium text where strong presence and high legibility are needed, such as branding, posters, signage, and packaging. The even weight and open counters also make it suitable for UI labels and callouts when a confident, modern tone is desired.
The overall tone is assertive and contemporary, with a friendly softness coming from the round geometry. It feels practical and direct rather than delicate or ornate, projecting clarity and reliability. The weight and smooth shapes give it a bold, approachable voice suited to modern brand and interface settings.
The font appears intended as a contemporary, geometric workhorse with a strong, friendly impact. It prioritizes clarity, consistency, and simple construction to deliver a reliable voice across display and interface-oriented applications.
The design maintains a consistent geometric logic across caps, lowercase, and numerals, producing a uniform rhythm and strong silhouette. Round letters (O, C, G, Q) read especially cleanly, while diagonals (V, W, X, Y) are sturdy and compact, contributing to a dense, impactful look.