Sans Normal Pogur 4 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Kanyon' by Hurufatfont, 'TT Commons™️ Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, retro, punchy, casual, impact, approachability, retro flavor, display emphasis, rounded, soft terminals, compact, chunky, bouncy.
This is a heavy, rounded sans with compact proportions and softly squared curves. Strokes are thick and even, with minimal modulation, and terminals are blunt with subtle rounding that keeps counters open despite the dense weight. The overall rhythm is slightly bouncy, with small irregularities in curves and joins that give the letters a hand-cut, lively texture rather than a strictly geometric feel.
It performs best in display contexts such as headlines, posters, packaging, and bold brand marks where its dense, rounded shapes can carry personality at a glance. It can also work for short subheads or callouts, while longer text will look very heavy and visually dominant.
The font conveys a friendly, upbeat tone with a touch of vintage sign-painting and cartoon energy. Its chunky forms feel approachable and informal, prioritizing personality and impact over a sleek, corporate finish.
The design appears intended as a characterful, high-impact sans that remains readable through open counters and simplified construction, pairing a compact footprint with a friendly, retro-leaning voice.
In the sample text, the weight and compact shapes create strong color on the page, making lines read as bold blocks. Curved letters like C, S, and G lean into rounded, simplified construction, while straighter forms retain gentle corner rounding for consistency.