Sans Normal Pokiw 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Romper', 'Skate', and 'Timeout' by DearType; 'Higakles' by Edignwn Type; 'Goodrich' by Hendra Pratama; and 'Fort Yukon' by Larin Type Co (names referenced only for comparison).
Keywords: headlines, posters, packaging, stickers, children’s media, playful, friendly, chunky, handmade, retro, approachability, impact, whimsy, retro flavor, handcrafted feel, rounded, bouncy, soft corners, compact, quirky.
A heavy, compact sans with rounded terminals and subtly uneven, hand-cut contours. Strokes stay broadly consistent, with softened corners and slightly irregular curves that give the letters a lively, organic edge rather than a rigid geometric finish. Counters are small-to-medium and often asymmetrical, and several joins show a gentle wobble that reads as intentionally crafted. Numerals and capitals are stout and blocky, keeping a tight rhythm and strong silhouette at display sizes.
Best used for headlines, short statements, and branding moments where a bold, friendly presence is needed. It works well on posters, playful packaging, labels, stickers, and social graphics, and can add character to titles in children’s content or casual entertainment materials.
The overall tone is upbeat and approachable, with a casual, slightly retro feel. Its chunky forms and softened edges suggest a fun, informal voice suited to humor and kid-friendly messaging while still remaining clear and legible.
The design appears intended to deliver maximum impact with a warm, informal voice, combining strong weight with softened geometry and slight irregularity for a handcrafted, approachable look.
Spacing appears snug, reinforcing a dense, poster-like texture in text. Round letters like O and 8 lean toward tall ovals, and the alphabet shows mild per-glyph idiosyncrasies that enhance the handmade personality without tipping into chaos.