Sans Normal Imdir 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Panton Rust' by Fontfabric, 'Space Time' by Lauren Ashpole, 'Core Sans AR' by S-Core, 'Mister London' and 'Point Panther' by Sarid Ezra, 'Frygia' by Stawix, and 'Remissis' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, bouncy, cartoonish, retro, approachability, impact, whimsy, retro feel, brand character, rounded, soft, chunky, bubble-like, compact spacing.
A rounded, heavy sans with soft terminals and inflated strokes that feel molded rather than drawn with a pen. Curves dominate the construction, with squared-off rounding in places that creates a subtly blocky, pillow-like geometry. Counters are generally small and teardrop/oval in character, and joins are smooth and bulbous, giving letters a cohesive, chunky rhythm. Lowercase forms read simple and sturdy with minimal articulation; the single-storey shapes (notably a and g) and short extenders reinforce an approachable, compact texture in text.
Best suited to display roles where personality and immediacy are priorities: headlines, posters, product packaging, and expressive brand marks. It also fits children’s or family-oriented messaging and short, punchy callouts where its rounded massing reads as friendly and fun.
The overall tone is cheerful and informal, with a toy-like warmth that leans toward cartoon title lettering. Its buoyant shapes and tight, cushioned interior spaces create a cozy, friendly voice that feels energetic without aggression.
The design appears intended to deliver a bold, approachable display voice through rounded, inflated forms and simplified letter structure. Its emphasis on soft geometry and compact counters suggests a focus on impact and charm rather than neutral, long-form readability.
In the sample text, the weight and rounded apertures create strong word silhouettes and high impact at display sizes. The dense counters and soft corners can begin to merge in smaller settings, so it performs best when given comfortable size and spacing.