Sans Normal Pumaz 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Oktah Round' by Groteskly Yours, 'Core Sans A' and 'Core Sans AR' by S-Core, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, chunky, retro, approachable, impact, approachability, playfulness, rounded, soft, bulky, bubbly, compact.
A heavy, rounded sans with broad proportions and consistently soft corners. Strokes are thick and uniform, with smooth joins and gently squared terminals that keep counters open despite the weight. The lowercase uses simple, single-storey forms (notably a and g), and overall spacing reads solid and even, giving words a dense, blocky rhythm without feeling rigid.
Best suited to short-to-medium display settings where impact and personality matter: headlines, posters, packaging, and bold brand moments. It can work for brief UI labels or social graphics when a friendly, chunky tone is desired, but the dense weight is most effective at larger sizes.
The overall tone is upbeat and inviting, with a toy-like softness that feels casual rather than corporate. Its rounded geometry and substantial weight give it a confident, headline-forward presence that leans slightly retro and humorous.
Likely designed to deliver maximum visual presence with a warm, approachable character—combining simple geometric construction with rounded details to stay legible while feeling playful and contemporary.
In text, the large black shapes create strong color and clear word silhouettes, while rounded apertures and counters help maintain legibility. Numerals and capitals share the same soft, inflated construction, supporting a cohesive, display-first voice.