Sans Normal Budog 17 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Delargo DT' by DTP Types, 'Gf H2O Sans' by Gigofonts, 'Neue Frutiger Cyrillic' and 'Neue Frutiger Paneuropean' by Linotype, 'Morandi' by Monotype, and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: ui text, editorial, presentations, signage, brand systems, neutral, modern, clean, utilitarian, friendly, clarity, versatility, modernization, neutrality, geometric, rounded, even, crisp, open.
A clean sans with predominantly geometric construction and smoothly rounded curves. Strokes are uniform with minimal modulation, and terminals are mostly straight-cut, giving the letters a crisp, engineered finish. Uppercase forms are simple and open (round C/G/O, straightforward E/F/T), while the lowercase shows a compact, efficient rhythm with a single-storey g and simple, round-based bowls. Spacing and sidebearings read as even and unshowy, supporting consistent texture in paragraphs and large sizes alike.
Works well for interface text, product copy, and general-purpose editorial layouts where an even, modern sans is needed. The clear shapes and consistent spacing also suit presentations, wayfinding/signage, and brand systems seeking a neutral, contemporary typographic base.
The overall tone is neutral and contemporary, leaning practical rather than expressive. Its round forms and restrained details keep it approachable, while the clean stroke endings and steady rhythm maintain a professional, matter-of-fact voice.
The design appears intended as a versatile, no-nonsense sans that prioritizes clarity and consistency. Its geometric foundations and restrained detailing suggest an aim toward broad applicability across digital and print contexts without calling attention to itself.
Numerals follow the same rounded, low-friction geometry as the letters, with clear, open counters and uncomplicated shapes that match the text’s even color. Diacritics and special characters aren’t shown, but the displayed set suggests a focus on straightforward readability and a tidy, modern silhouette.