Sans Normal Kebuz 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ideal Sans' by Hoefler & Co.; 'Adagio Sans' by Machalski; 'Mato Sans' by Picador; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, dynamic, confident, modern, friendly, impact, motion, approachability, clarity, modernity, rounded, oblique, smooth, compact, punchy.
A heavy, rounded sans with an oblique slant and smooth, low-contrast strokes. Curves are broadly drawn and slightly squashed into compact ovals, giving letters like O, C, and G a sturdy, streamlined feel. Terminals are clean and mostly blunt, with minimal detailing, while counters stay open enough to keep the forms readable at display sizes. Uppercase proportions feel wide and stable, and the lowercase shows a simple, single-storey a and g that reinforce the contemporary, utilitarian construction. Numerals are sturdy and even, with rounded bowls and straightforward geometry that matches the letterforms.
It works best for bold headlines, sports or tech branding, packaging callouts, and short editorial deck lines where a compact, energetic voice is useful. It can also suit signage and wayfinding at larger sizes thanks to its sturdy, rounded shapes and straightforward letter construction.
The overall tone is energetic and forward-leaning, with a confident, sporty cadence created by the consistent slant and thick silhouettes. Its rounded construction keeps the voice approachable rather than severe, making it feel modern and functional with a touch of friendliness.
The design appears intended to deliver a modern, impact-oriented sans that stays friendly through rounded geometry while adding motion through a consistent oblique stance. Its simplified forms and strong stroke weight suggest prioritizing immediacy and visibility in display-oriented typography.
In longer sample lines the slant produces strong directional rhythm, and the dense weight creates a dark typographic color that favors larger sizes and shorter phrases. The simplified lowercase (notably a and g) and compact bowls contribute to quick recognition in signage-like contexts, while tight inner spaces suggest avoiding very small settings or overly tight tracking.