Sans Normal Orrak 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, straightforward, punchy, impact, clarity, approachability, modernity, simplicity, rounded, compact, sturdy, clean, geometric.
A heavy, compact sans with broadly rounded curves and firm, straight terminals. Strokes are largely uniform, creating dense, even color, while counters stay open enough to keep shapes readable at display sizes. The proportions favor wide bowls and short joins, with a slightly condensed feel in several letters; overall spacing appears tight but controlled, producing a strong, poster-like rhythm. Numerals are robust and simple, with large interior shapes and minimal detailing.
Best suited to headlines and short, high-impact text where its weight can carry strong contrast against the background. It works well for branding, packaging, and signage that needs a solid, approachable presence, and for digital UI callouts or labels when used sparingly.
The tone is direct and confident, with a friendly warmth coming from the rounded geometry. It feels contemporary and pragmatic rather than delicate or expressive, projecting clarity and impact in short messages and headlines.
The design appears intended to deliver maximum visual impact with minimal stylistic noise: a bold, geometric sans optimized for clear, modern messaging. Its rounded construction and sturdy shapes suggest a focus on approachability and legibility in display contexts.
Round characters like O, C, G, and 0 lean toward circular construction, while diagonals (A, V, W, X) are sturdy and not overly sharp. The lowercase shows a straightforward, single-storey feel in key forms, reinforcing an uncomplicated, utilitarian voice.