Sans Normal Liluy 14 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Aspira' by Durotype, and 'Mollen' by Eko Bimantara (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, urgent, sporty, bold, modern, impact, momentum, emphasis, attention, compact, punchy, smooth, rounded, dense.
The design is a heavy, slanted sans with compact proportions and tightly packed counters. Strokes appear largely uniform, with rounded joins and softened terminals that keep the forms smooth even at extreme weight. Curves are broad and elliptical, while diagonals are prominent, giving the alphabet a strong sense of motion and a dense, impactful rhythm in text.
It is well suited to headlines, short statements, posters, and high-visibility branding where a strong, condensed voice is needed. It can work effectively for sports identity systems, promotional graphics, packaging callouts, and editorial display settings that benefit from a compact, emphatic italic. For longer text, it will likely perform best in brief bursts such as subheads, labels, or UI emphasis rather than extended reading.
This typeface projects a forceful, energetic tone with a forward-leaning urgency. The overall impression is sporty and promotional, with a confident, punchy presence that reads as assertive rather than delicate.
The font appears designed to maximize visual impact in limited horizontal space while maintaining a clean, contemporary texture. Its slant and dense weight suggest an intention to convey speed and emphasis, making words feel active and headline-driven.
Uppercase and numerals read as especially dense and powerful, with counters that remain clear despite the weight. The lowercase maintains a steady texture with rounded bowls and a consistent forward slant, producing a cohesive, high-energy word shape.