Sans Normal Kydaf 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Aspira' by Durotype, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Fact' by ParaType, 'Corbert Compact' by The Northern Block, and 'Rehn Condensed' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, dynamic, retro, impact, motion, approachability, display clarity, slanted, rounded, soft terminals, compact, bouncy.
A heavy, forward-slanted sans with rounded bowls and broadly curved strokes that keep the texture smooth and even. The forms are compact and sturdy, with soft terminal treatments and slightly pinched joins that add snap without introducing sharp contrast. Counters are relatively tight in letters like a, e, and 8, while the overall rhythm stays lively thanks to the consistent oblique angle and the mix of broad curves and short, flat-ish endings.
Best suited to short, high-impact settings such as headlines, posters, logos, packaging, and energetic branding systems. It also works well for sports or event graphics where a sense of speed and friendliness is desirable, while dense body text may feel heavy due to the tight counters and strong weight.
The tone is energetic and upbeat, combining bold mass with a playful, approachable softness. Its slant and chunky shapes suggest motion and confidence, giving it a sporty, headline-ready feel with a touch of retro signage character.
The design appears intended to deliver maximum impact with a smooth, rounded voice—combining bold presence, a consistent slant, and simplified shapes to stay readable and expressive in display sizes.
Uppercase letters read as strong blocks with generous curvature (notably C, G, O, Q), while diagonals and junctions (K, R, W) are simplified for impact. The lowercase keeps a single-storey a and g with rounded, compact counters, and the numerals are wide and friendly, optimized for quick recognition at larger sizes.