Sans Superellipse Peled 7 is a very bold, narrow, medium contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, branding, signage, playful, retro, quirky, friendly, punchy, high impact, retro charm, friendly boldness, handmade feel, rounded, blocky, compact, soft corners, irregular rhythm.
A heavy, compact sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and fairly even, with subtle hand-cut irregularities that create a gently wobbly rhythm rather than strict geometric precision. Counters are small and often squarish, apertures tend to be tight, and curves resolve into flattened arcs, giving round letters a superelliptical, “inflated” feel. Uppercase forms are tall and condensed with simplified geometry, while lowercase forms stay stout and closed, producing a dense, poster-like texture in text.
Best suited to short, high-impact settings such as posters, headlines, labels, packaging, and bold branding moments. It also works well for signage and promotional copy where a friendly retro voice and strong silhouette are more important than long-form readability.
The overall tone is upbeat and slightly mischievous, evoking mid-century display lettering and playful packaging. Its rounded blockiness reads friendly rather than harsh, while the unevenness adds a casual, handmade energy that feels informal and attention-grabbing.
The design appears aimed at delivering maximum presence in a compact width while keeping forms approachable through rounded, superelliptical shaping. The slight irregularity suggests an intentional “handmade display” character meant to feel warm, fun, and a bit offbeat.
In running text the dark color and narrow proportions create strong vertical emphasis and high impact, with spacing that feels snug and lively. Numerals and punctuation follow the same chunky, softened style, supporting consistent display use.