Sans Normal Sulal 3 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, playful, informal, energetic, casual, approachability, expressiveness, informality, energy, modern warmth, rounded, soft, bouncy, hand-drawn, humanist.
A rounded, slanted sans with smooth, swollen curves and a gently irregular, hand-drawn rhythm. Strokes stay largely even, with softened joins and terminals that often taper slightly into angled, brush-like endings. Counters are open and generous, and the overall proportions lean wide and relaxed, giving the alphabet a buoyant texture in both caps and lowercase. Numerals match the same soft, rounded construction and forward-leaning stance for consistent color in text.
Well-suited to branding and packaging that want an approachable, upbeat voice, as well as posters, headlines, and short editorial callouts where personality is an asset. It also fits social media graphics and promotional copy where a friendly, energetic tone should stand out without looking overly formal.
The font projects a warm, approachable tone with a lively, slightly quirky personality. Its forward slant and rounded shapes read as optimistic and conversational, closer to casual lettering than strict geometric or corporate typographic voices.
The design appears intended to deliver a bold, friendly sans voice with a hand-lettered flavor—combining rounded geometry with a brisk slant to feel dynamic and modern while staying approachable and readable at display sizes.
The italic angle is pronounced enough to create momentum in lines of text, while the rounded forms keep the texture soft rather than sharp. In longer samples the letterforms maintain a consistent baseline and spacing feel, but the subtle organic variation contributes to an intentionally informal look.