Sans Normal Kyref 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Praxis' and 'Praxis Next' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, packaging, sporty, dynamic, confident, contemporary, friendly, emphasis, impact, motion, modernity, approachability, slanted, rounded, soft terminals, high-shouldered, open counters.
This typeface is a slanted, heavy sans with rounded construction and smooth, low-contrast strokes. Curves are generous and slightly condensed in places by the forward lean, while straight strokes keep a steady thickness and end in softly blunted terminals. The forms favor open counters and clear apertures, with a clean, modern rhythm that stays consistent from capitals through figures. Numerals are sturdy and straightforward, matching the letterforms’ rounded geometry and energetic angle.
It performs best in short to medium-length settings where impact and motion are desired—headlines, posters, promotional graphics, and brand statements. The weight and slant help it stand out in packaging and advertising, and it can work for bold UI callouts or section headers when a dynamic tone is appropriate.
The overall tone feels energetic and assertive without becoming harsh, combining a sporty forward motion with approachable, rounded shapes. It reads as contemporary and practical, with a confident voice suited to attention-grabbing messaging.
The design appears intended to deliver a modern, energetic sans for display typography, emphasizing forward movement and presence through a strong italic slant and rounded, low-contrast construction.
Capitals show a simplified, geometric sensibility, while the lowercase maintains clarity through open shapes and a steady baseline presence. The italic angle is strong enough to suggest motion, but the letterforms remain stable and legible at display sizes.