Sans Normal Uhrol 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, clean, modern, no-nonsense, technical, space-saving, clarity, system type, modern utility, condensed, high-waisted, crisp, tall, roundish.
A condensed, upright sans with tall proportions and a tightly controlled rhythm. Strokes are fairly even with modest contrast and clean, squared terminals, producing a crisp, print-like texture. Curves are smoothly drawn and round forms (C, O, e) feel slightly squarish/elliptical rather than fully circular, while diagonals (V, W, X) are sharp and confident. Lowercase shows a single-storey a and g, a narrow, compact e, and a relatively short-armed t, all contributing to a compact, efficient silhouette.
Well-suited to headlines and subheads where a compact width helps fit more characters per line without losing clarity. It can also work for signage, packaging, and branding systems that benefit from a tall, efficient sans presence. For longer text, it will be most comfortable at generous sizes and with a bit of extra line spacing to offset the dense texture.
The overall tone is straightforward and contemporary, with a practical, utilitarian feel. Its narrow build and restrained detailing read as economical and organized rather than expressive or decorative.
The design appears intended to provide a space-saving, modern sans voice with clear shapes and minimal stylistic distractions. Its condensed proportions and clean terminals suggest an emphasis on straightforward communication and strong typographic economy.
Counters tend to be small-to-moderate due to the condensed width, which increases density in longer passages. Figures appear lining and proportionally consistent with the letterforms, keeping numeric strings tidy and compact.