Sans Other Ismoj 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, kids, branding, playful, casual, quirky, friendly, lively, expressiveness, informality, attention, playfulness, approachability, rounded, bouncy, chunky, hand-drawn, irregular.
A heavy, slanted sans with rounded corners and softly tapered joins, giving the strokes a slightly brush-like, hand-made feel. The forms are intentionally irregular, with subtle wobble in stems and curves and uneven widths across glyphs that create a lively rhythm. Counters are generally open and simple, and terminals tend to be blunt or gently angled rather than sharply cut, keeping the texture compact and punchy in text.
This font is well suited to short, high-impact settings where character is more important than neutrality—posters, display headlines, packaging callouts, and expressive branding. It can also work for playful editorial accents or children-oriented materials, especially at medium to large sizes where the irregular rhythm reads as intentional charm.
The overall tone is upbeat and informal, with a cartoonish bounce that feels approachable rather than strict or technical. Its irregularities read as deliberate personality, suggesting motion and spontaneity.
The design appears intended to deliver an energetic, hand-drawn display voice within a sans framework, using controlled irregularity and rounded, chunky construction to feel friendly and attention-grabbing. The slanted stance reinforces motion and casual emphasis for expressive typography.
In running text the slant and uneven letter widths create a strong forward momentum and a noticeably textured color. The numeral set matches the same chunky, rounded construction, and uppercase shapes maintain a friendly, simplified silhouette rather than geometric precision.