Sans Normal Kedem 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'FS Emeric' by Fontsmith and 'Corporative' and 'Corporative Soft' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, social ads, friendly, retro, playful, approachable, energetic, display impact, friendly tone, retro feel, brand voice, advertising, soft-cornered, rounded, bouncy, compact, chunky.
A heavy, slanted sans with rounded, softly squared curves and a compact, sturdy build. Strokes stay largely uniform, with terminals that feel blunt and slightly tapered, giving letters a cushioned, inked look. Counters are relatively tight and apertures lean more closed than open, producing dense, high-impact word shapes. The italic angle is consistent across capitals, lowercase, and numerals, and overall spacing reads even in text despite the chunky forms.
Best suited for short-to-medium display copy where impact and personality matter—headlines, posters, packaging, and bold brand moments. It can work for brief UI or promotional text when set with generous line spacing, but its dense counters and weight make it less ideal for long-form reading at small sizes.
The font conveys an upbeat, friendly tone with a clear retro flavor. Its rounded heft and forward slant make it feel lively and informal, leaning more toward fun and approachability than strict neutrality.
The design appears intended to deliver a strong, readable italic voice with rounded, friendly shapes—prioritizing bold presence and an energetic, retro-leaning character for attention-grabbing typography.
Capitals are broad and stable with simple construction, while lowercase forms look especially soft and compressed, reinforcing a bouncy rhythm in running text. Numerals match the same weight and slant, reading bold and confident at display sizes.