Sans Superellipse Abdam 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, retro, playful, quirky, friendly, graphic, distinctive voice, retro nod, display impact, friendly geometry, graphic texture, superelliptic, rounded-rect, soft corners, notched cuts, ink-trap feel.
A geometric sans built from rounded-rectangle (superellipse-like) bowls and counters, with softened corners and a steady, low-modulation stroke. Many curves are shaped with subtle flat spots and small wedge-like cuts that read like notches or ink-trap-inspired openings, giving otherwise simple forms a carved, graphic character. Proportions lean compact and sturdy, with wide, squarish rounds (O, C, G, 0, 8) and clean, simplified joins; diagonals in letters like K, V, W, X, and Y are crisp and straight, balancing the softened curves elsewhere. Numerals follow the same squared-round construction, keeping a consistent rhythm across text and display sizes.
Best suited to branding and display typography where its distinctive notched geometry can be appreciated—logos, posters, packaging, and signage. It also works for short blocks of text or UI accents when a friendly, characterful sans is desired, though the decorative cut-ins are most effective at larger sizes.
The overall tone is upbeat and slightly eccentric, mixing friendly rounded geometry with deliberate angular quirks. It evokes a retro-modern, sign-like sensibility—confident and bold without feeling formal or technical.
The font appears designed to reinterpret a clean geometric sans through superelliptic construction and purposeful cut-in details, creating a recognizable voice that stays structured and readable. The goal seems to be a contemporary, versatile display face with a retro edge and strong graphic identity.
The design’s signature is the recurring use of small internal cut-ins and flattened arcs, which adds texture and distinctiveness in headlines. In longer text, those details create a lively surface rhythm and a mildly hand-tooled feel while remaining clearly geometric.