Sans Normal Keben 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Alfabetica' by Eurotypo, 'Moveo Sans' by Green Type, 'Conamore' by Grida, 'Epoca Pro' by Hoftype, 'Praxis Next' and 'Sinova' by Linotype, 'Neue Reman Gt' by Propertype, and 'Raldo RE' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, dynamic, modern, friendly, emphasis, impact, motion, modernity, clarity, oblique, geometric, rounded, clean, compact.
A heavy, slanted sans with smooth, rounded curves and clean, unadorned terminals. Strokes are largely uniform, producing a solid, even color on the page, while the italic angle adds forward motion and a slightly compressed feel in counters and apertures. Round letters like O/C/G read as near-elliptical forms; joins and curves are firm rather than soft, keeping shapes crisp at display sizes. Numerals and caps follow the same sturdy, simplified construction for consistent rhythm across mixed text.
This style works best for short, high-impact text such as headlines, posters, and promo copy where the italic drive can carry the message. It also suits branding and packaging that needs a modern, energetic tone, particularly in contexts like sports, fitness, or tech-forward marketing.
The overall tone is energetic and confident, with a forward-leaning posture that suggests speed and emphasis. Its solid weight and clean geometry feel contemporary and purposeful, while rounded forms keep it approachable rather than severe.
The design appears intended to deliver strong presence with a streamlined, geometric sans structure, using a pronounced slant to add motion and emphasis. It aims for clear, contemporary display typography that remains straightforward and highly legible in bold settings.
The slant is prominent enough to function as a headline voice on its own, and the dense stroke mass benefits from generous spacing in longer lines. The forms stay restrained and utilitarian, prioritizing impact and clarity over decorative personality.