Sans Normal Asbaj 3 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Averta PE' by Intelligent Design, 'Centra No. 2' by Monotype, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: ui design, branding, signage, editorial, presentations, clean, modern, neutral, friendly, technical, clarity, versatility, modernization, neutrality, geometric, rounded, crisp, open, minimal.
This sans serif shows a clean, geometric construction with circular bowls and smooth, even curves paired with straight, uniform strokes. Terminals are mostly plain and squared-off, keeping edges crisp while maintaining rounded counters in letters like C, O, and e. Proportions feel balanced and consistent, with open apertures and generous interior space that support clarity in text. The overall rhythm is steady and uncluttered, with simple forms and restrained detailing across capitals, lowercase, and numerals.
This font is well suited to user interfaces, product branding, wayfinding/signage, and general-purpose editorial or presentation work where a clean, contemporary sans is needed. Its open counters and straightforward shapes make it comfortable for continuous reading and clear in headings, captions, and short labels.
The tone is modern and neutral with a subtle friendliness from the round geometry and open shapes. It reads as straightforward and functional rather than expressive, giving text a calm, contemporary presence. The overall impression is approachable and precise, suitable for interfaces and information-forward design.
The design intent appears to be a versatile, no-nonsense geometric sans that stays visually quiet while maintaining a friendly, contemporary character. Its consistent stroke behavior and simplified forms suggest an emphasis on clarity, consistency, and broad usability across display and text settings.
The numerals and punctuation in the sample text appear designed to match the same geometric logic as the letters, keeping curves and straight segments visually aligned. Curved joins and bowls remain smooth at larger sizes, while the simplified letterforms help preserve legibility in longer lines of text.