Sans Normal Abram 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, marketing, presentations, modern, friendly, clean, casual, airy, approachability, readability, modernity, utility, rounded, humanist, open apertures, soft terminals, single-storey.
A slanted sans with rounded construction and a smooth, even stroke that keeps detail minimal and legibility high. Uppercase forms are broad and open, with circular O/Q shapes and gently curved joins that avoid sharp corners. Lowercase is built with simple, contemporary shapes, including single-storey a and g, generous bowls, and open apertures on letters like c, e, and s. Terminals tend to be softly finished rather than abruptly cut, and the overall spacing feels comfortable and uncluttered across both the grid and text sample.
Works well for interface copy, product pages, and editorial layouts where a clean sans is needed but a static tone would feel too rigid. The open shapes and comfortable spacing suit signage, presentations, and brand systems that want a friendly, contemporary voice while staying readable in paragraphs and short headlines.
The tone reads contemporary and approachable, with a relaxed forward motion from the slant and friendly roundness in the curves. It feels informal without being playful, making it suitable for communication that wants to stay modern while remaining easygoing and readable.
The design appears intended as a modern italic companion with a soft, human feel—prioritizing clarity, smooth texture, and an approachable personality over sharp geometric strictness or calligraphic flourish.
The italic angle is consistent across capitals, lowercase, and figures, helping the font maintain rhythm in continuous text. Numerals appear lining and share the same rounded, open character as the letterforms, supporting a cohesive texture in mixed alphanumeric settings.