Sans Normal Nomof 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, athletic, loud, impact, clarity, approachability, contemporary branding, display strength, rounded, blocky, soft-cornered, geometric, compact.
A heavy, geometric sans with broad proportions and smooth, rounded curve work. Strokes are consistently thick with minimal modulation, and counters are generous, giving rounded letters like O, C, and G a sturdy, open feel. Terminals are clean and largely squared-off, while joins and bowls stay soft rather than sharp, producing a solid, contemporary silhouette. The lowercase shows single-storey a and g with simple, compact shapes and a slightly compressed, functional rhythm; numerals are similarly robust and highly legible at display sizes.
Best suited to headlines and short passages where impact and clarity are priorities, such as posters, brand marks, packaging callouts, and wayfinding or retail signage. It can also work for UI labels and buttons when a strong, friendly emphasis is needed, though its weight and width make it more naturally at home in display contexts than long-form reading.
The overall tone is bold and approachable, combining a no-nonsense presence with friendly, rounded geometry. It reads as contemporary and energetic, with a poster-like immediacy suited to attention-grabbing messages.
The likely intention is a contemporary, high-impact sans that remains approachable through rounded geometry and open counters. It appears designed to deliver strong presence, quick recognizability, and consistent texture across uppercase, lowercase, and numerals.
The design favors large interior spaces and clear silhouettes, which helps keep dense text from turning into an indistinct mass at larger weights. Curved letters maintain a consistent circular logic, while diagonals (as in K, V, W, X, Y) feel sturdy and engineered rather than calligraphic.