Sans Normal Tulem 11 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, retro, punchy, playful, impact, warmth, vintage flair, headline clarity, brand voice, soft corners, bracketed terminals, ball terminals, ink-trap feel, compact counters.
A heavy display text face with rounded, softly squared curves and pronounced contrast between thick main strokes and thinner joins. The outlines feel slightly sculpted, with subtle flaring and small wedge-like or bracketed terminals that add a carved, sign-like rhythm. Counters are relatively tight for the weight, and curves often finish with gentle bulges or ball-like endings (notably in rounded lowercase and some numerals), giving the shapes a lively bounce. Overall spacing reads sturdy and dense, while letterforms remain clean and upright with an even baseline and consistent vertical stress.
Best suited for headlines and short-to-medium display copy where weight and personality are assets—posters, storefront or event signage, bold brand wordmarks, and packaging callouts. It can also work for pull quotes or section titles in High-impact editorial layouts when ample size and breathing room are available.
The tone is bold and upbeat, balancing friendliness with a strong, attention-grabbing presence. Its rounded shaping and slightly vintage terminal treatment suggest classic signage and headline typography, with a playful warmth rather than a strictly neutral, modern voice.
The design appears intended to deliver maximum impact with a friendly, slightly retro flavor—combining robust, high-contrast strokes with softened corners and expressive terminals for memorable display typography.
The sample text shows strong word-shape and a compact texture at large sizes, with punctuation and numerals matching the same thick, sculpted feel. The uppercase has a stable, poster-like stance, while the lowercase introduces more personality through rounded bowls and pronounced terminals, increasing the sense of movement in longer lines.