Sans Normal Nogiv 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Apercu' by Colophon Foundry and 'Devinyl' by Nootype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, approachable, impact, approachability, modernity, simplicity, clarity, rounded, geometric, compact, sturdy, clean.
This typeface is a heavy, rounded sans with largely geometric construction and smooth, closed apertures. Strokes are thick and even, with minimal modulation, and terminals read as cleanly cut rather than calligraphic. Counters are relatively small for the weight, giving letters a compact, dense color, while the curves stay broad and stable. The lowercase shows a single-storey “a” and “g,” simple forms, and short extenders; numerals are wide and robust with soft curvature.
Best suited to headlines and short-to-medium display copy where its dense weight and rounded geometry deliver immediate impact. It can work well for branding, packaging, and signage that needs a modern, friendly presence, especially in large sizes where counters and interior details stay clear.
The overall tone is bold and straightforward with a warm, accessible edge. Its rounded geometry reads contemporary and friendly, while the tight counters and dense weight add a sense of assertiveness and impact.
The design appears intended as a high-impact geometric sans that balances firmness with approachability. By combining very thick strokes, rounded proportions, and simplified lowercase forms, it aims for strong readability at display sizes and a contemporary, brand-forward voice.
Spacing appears moderately tight in the sample text, contributing to a strong blocky rhythm at display sizes. Circular letters (like O/C/G) feel very round and uniform, while diagonals (V/W/X/Y) are sharp and emphatic, creating crisp texture contrasts within the same sturdy system.