Sans Normal Nogew 10 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'FF Infra' by FontFont, 'Monto Grotesk' by Lucas Tillian, 'Applied Sans' by Monotype, and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, punchy, approachable, impact, clarity, display, approachability, modernity, geometric, rounded, blocky, sturdy, high-impact.
A heavy, geometric sans with broad proportions and large counters. Curves are built from near-circular forms with smooth joins, while straight strokes stay uniform and solid, giving the face a compact, blocky silhouette. The lowercase shows a tall x-height with short extenders, and the overall rhythm is even and stable, with generous interior space helping maintain clarity at large sizes.
Best used for headlines, display copy, and short bursts of text where maximum visibility is needed—such as posters, signage, packaging, and bold brand marks. It can also work for UI or editorial callouts when strong typographic hierarchy is desired.
The tone is confident and upbeat, with rounded geometry that reads friendly rather than severe. Its weight and width give it a loud, poster-like presence, suited to direct messaging and contemporary branding.
Designed to deliver high-impact readability through simple geometric construction, large counters, and a strong, uniform stroke presence. The emphasis appears to be on modern, approachable display typography that remains clear and consistent across uppercase, lowercase, and numerals.
Round letters like O/C/G are notably full and open, while angular letters (A, K, M, N, W) keep clean, simplified construction. Numerals are sturdy and prominent, matching the letterforms in overall width and visual density for consistent impact.