Sans Normal Asmig 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Arbeit' by Studio Few, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: ui text, editorial, corporate, signage, presentations, neutral, modern, clean, technical, utility, clarity, versatility, modernism, geometric, monoline, rounded, open counters, high legibility.
A clean sans with a geometric underpinning and largely monoline strokes. Curves are smooth and round (notably in C, O, Q, and numerals), while terminals are mostly straight and crisp. Proportions feel balanced and steady, with open apertures and generous counters that keep forms readable; the lowercase uses single-storey shapes (a, g) and a simple, vertical i with a square dot. Overall spacing and rhythm are even, giving text a calm, structured texture.
Well-suited for interface copy, dashboards, and product typography where clarity at a range of sizes matters. It also works for corporate communications, reports, and editorial layouts that benefit from a neutral, contemporary sans, and can scale up cleanly for headings and straightforward signage.
The tone is neutral and contemporary, leaning functional rather than expressive. Its straightforward construction and smooth curves suggest a modern, tech-adjacent sensibility that stays out of the way and lets content lead.
The font appears designed as a general-purpose, modern sans that prioritizes legibility and consistency. Its geometric cues and restrained detailing aim to deliver a versatile voice for everyday branding and on-screen reading.
The design mixes circular bowls with clear, rectilinear joins, producing a polished, utilitarian look. Capitals read sturdy and stable, while the lowercase maintains clarity through open forms and uncomplicated detailing.