Sans Normal Negek 6 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Dexa Pro' by Artegra and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, bold, friendly, confident, playful, retro, impact, approachability, display strength, geometric clarity, rounded, soft corners, geometric, bulky, compact apertures.
A heavy, rounded sans with broad proportions and smooth, low-contrast strokes. Curves are generous and circular, while corners are subtly softened rather than sharp, giving the forms a chunky, molded feel. Counters tend to be tight and apertures are somewhat closed, boosting solidity and color on the page. The lowercase shows a tall x-height with sturdy stems and compact bowls, and the numerals follow the same wide, weighty rhythm for a cohesive, blocky texture in text.
Best suited for headlines and display typography where maximum presence and readability at a glance are needed. It fits branding systems that want a bold, friendly voice, as well as posters, packaging, and signage where a rounded, geometric sans can carry messages with strong visual weight.
The overall tone is upbeat and assertive, with a friendly, approachable warmth created by the rounded geometry. Its dense, high-impact letterforms feel energetic and slightly retro, leaning toward fun, promotional messaging rather than quiet neutrality.
The design appears intended to deliver high-impact display performance with a soft-edged, geometric character—prioritizing bold, wide silhouettes and consistent rounded construction for an approachable, attention-grabbing look.
In longer lines, the strong horizontal footprint and tight internal spacing in letters like a/e/s can create a dark, compact texture, especially at smaller sizes. The design reads best when given room—either larger sizes or comfortable tracking—so the counters and word shapes stay clear.