Sans Normal Neguv 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, confident, playful, retro, chunky, impact, approachability, clarity, rounded, soft-cornered, punchy, geometric, compact.
A heavy, rounded sans with broad proportions and softly clipped terminals. Curves are smooth and circular, while joins and stroke endings show subtle squaring that gives the shapes a sturdy, engineered feel. Counters are generous for the weight, keeping forms like O, e, and g open and readable, and the lowercase has a single-storey a and g that reinforce a simple, geometric construction. Overall spacing and rhythm feel even and blocky, producing a dense, poster-forward texture in text.
Best suited to display settings such as headlines, posters, packaging, and brand marks where weight and width can do the work of emphasis. It also performs well for short UI labels or callouts that need high presence, though long passages will read as intentionally bold and dense.
The tone is bold and approachable, mixing geometric cleanliness with a slightly retro, cartoon-adjacent warmth. Its chunky shapes feel confident and energetic rather than formal, making it well suited to attention-getting messages with a friendly voice.
Likely designed to deliver maximum impact with a friendly geometric voice—combining sturdy, rounded forms and simple lowercase structures to stay legible while feeling playful and contemporary.
Distinctive features include the circular dots on i and j, a robust, straight-sided m/n, and numerals with simple, high-impact silhouettes (notably the angular 2 and the heavy 8/9). The caps read especially strong in short words, while longer lines form a dark, emphatic color that benefits from ample leading.