Sans Normal Nemoj 2 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, sportswear, industrial, athletic, techy, retro, assertive, impact, branding, sport tone, industrial tone, legibility, blocky, rounded, squared, compact, heavy.
A heavy, extended sans with chunky, squared construction softened by rounded corners and smooth curves. Strokes are broadly uniform, with wide, shallow counters and frequent stencil-like notches or cut-ins that create small horizontal breaks in bowls and terminals. Proportions favor a tall, sturdy lowercase with a large x-height and short ascenders/descenders, producing a dense, billboard-ready texture. Curved letters like C, G, O, and S are built from squarish curves rather than perfect circles, while diagonals (V, W, X, Y) are thick and stable with flattened joins.
Best suited to headlines, posters, and branding where strong presence and high impact are desired. The sturdy shapes and wide stance work well for logos, team or athletic graphics, product packaging, and bold UI/wayfinding accents when set large enough for the cut-in details to read clearly.
The overall tone is bold and commanding, with an engineered, machine-made feel. The cut-in details add a sporty, tech-industrial character that reads as modern with a subtle retro display influence. It feels confident and utilitarian rather than delicate or refined.
The design appears intended as an attention-grabbing display sans that balances geometric roundness with industrial, cut-in detailing. Its wide proportions and compact vertical rhythm suggest a focus on creating a dense, powerful word shape for branding and title typography.
The distinctive cut-in bars and notched terminals become a key texture at larger sizes, giving the face a branded, emblematic look. Numerals are similarly blocky and open, with the slashed zero clearly differentiated for contexts where character recognition matters.