Sans Normal Armen 22 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Punkto' by Ahmet Altun, 'Centra No. 2' by Monotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, web design, product design, editorial, signage, modern, neutral, clean, friendly, functional, legibility, versatility, clarity, contemporary branding, geometric, open apertures, rounded terminals, crisp, even rhythm.
A clean sans with largely geometric construction and smooth, even curves. Strokes appear uniform with low modulation, and many forms lean on near-circular bowls and straightforward joins, creating a steady, consistent rhythm across text. Counters and apertures are generally open, aiding clarity, while terminals read as crisp and minimally shaped rather than calligraphic. Overall proportions feel balanced and contemporary, with a simple, legible structure in both uppercase and lowercase.
Well-suited to interface and web typography where clarity at a range of sizes matters, as well as product branding that wants a contemporary, unobtrusive voice. Its even texture also supports longer editorial passages and practical applications like signage and wayfinding where quick recognition is important.
The tone is modern and matter-of-fact, with a friendly approachability coming from the rounder shapes and open interiors. It reads as unpretentious and dependable, aiming for clarity over personality while still feeling warm enough for everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency. Its geometric underpinnings and restrained detailing suggest a focus on neutral branding and clear information delivery across digital and print contexts.
In continuous text, the spacing and letterforms maintain an even texture without sharp contrast or decorative detail, making the page color calm and uniform. The numerals follow the same straightforward, geometric sensibility, supporting cohesive mixed alphanumeric settings.