Sans Normal Riraj 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, modern, approachable, soft, friendliness, clarity, modernity, approachability, simplicity, rounded, monolinear, geometric, bubbly, compact.
A rounded, monolinear sans with soft terminals and generously curved joins. Forms lean toward simple geometric construction—circular bowls, smooth shoulders, and consistently thick strokes—while corners are heavily radiused for a cushioned look. Counters are open and fairly large, and many letters use simplified, single-storey shapes (notably the a and g), giving the design a clean, contemporary rhythm. Proportions are compact with sturdy verticals and broad curves, creating an even, high-ink presence that stays legible at display and short-text sizes.
Well-suited to branding and packaging where a friendly, contemporary personality is needed, and it performs strongly in headlines, posters, and signage thanks to its thick strokes and rounded clarity. It can also work in UI labels or short passages where a soft, approachable tone is desired, though its strong presence may feel heavy for long-form reading.
The overall tone is warm and approachable, with a playful softness that feels modern rather than retro. The rounded geometry and friendly shapes suggest an informal, welcoming voice suited to consumer-facing communication.
The design appears intended to deliver a modern sans voice with softened geometry—prioritizing friendliness, clarity, and visual consistency through rounded terminals and simple, clean letterforms.
Distinctive rounded terminals show up consistently across straights and curves, helping the alphabet feel unified. The numerals share the same soft geometry and appear designed for clear, bold signaling, with smooth, closed forms and simple silhouettes.